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Marketing for Australian tradies

The phone rings, or you don't pay.

Neonet books out Australian tradies. Bridging the gap between local trade businesses and the biggest audience on the planet — THE INTERNET. Built by a licensed electrician with ten years on the tools. We know what works.

10 years on the tools Brisbane-based One client per suburb No lock-in contracts
Australian tradie on a Queensland job site, checking a lead notification on his phone
Built by tradies, for tradies A marketing partner who's actually been in your boots.
Built by a sparky, for tradies The phone rings — or you don't pay Ten years on the tools Jobs in the diary, not impressions on a dashboard One trade per suburb · competitors locked out Free first week · no lock-in · cancel any time Brisbane · Gold Coast · Sunshine Coast · Ipswich · Logan · Toowoomba Built by a sparky, for tradies The phone rings — or you don't pay Ten years on the tools Jobs in the diary, not impressions on a dashboard One trade per suburb · competitors locked out Free first week · no lock-in · cancel any time Brisbane · Gold Coast · Sunshine Coast · Ipswich · Logan · Toowoomba
The honest pitch

You're losing jobs to tradies who aren't as good as you. Just better at being found.

Most agencies are running the same playbook on every tradie in town — same ads, same landing page, same results. That's why it doesn't work.

01

They don't know your game

Most agencies have never been on a job site. They don't know a switchboard upgrade from a powerpoint install. So their ads pull in tyre kickers, not real jobs.

02

They sell you vanity, not bookings

"Impressions." "Reach." "Engagement." Fine stats to watch — not the ones that pay the apprentice.

03

They tie you up and disappear

12-month contract, onboarding fee, monthly retainer. Then the account manager changes three times and nobody picks up when you ring.

We built Neonet because none of that sat right with us.

Kody, founder of Neonet Digital, licensed electrician
Who runs this

I'm Kody. Ten years on the tools before I started Neonet.

I spent a decade as a licensed electrician — domestic, commercial, industrial. I've pulled apart switchboards at 2am and quoted jobs from the back of the ute. I know what a slow month feels like when you've got an apprentice to pay and the phone's not ringing.

Ten years on the tools taught me something the marketing industry still hasn't worked out: the best tradies in this country are invisible online. Good blokes, honest work, losing jobs to outfits with worse craftsmanship and better Google rankings.

We run the ads, build the website, manage the Google profile, and make sure every enquiry gets answered before it goes to the next bloke in the search results. That's the job.

If you're not booking work, we're not doing our job. Simple as that.

— Kody, Founder

What we do

Five services. All of them built to put jobs in your diary.

No upsells. No bolt-ons. No "social media management" packages. Just the five things that actually move the needle for a trade business.

01 — PAID SOCIAL

Facebook & Instagram ads

Targeted ads that bring real jobs, not low ball enquiries. We know which suburbs pay, which jobs convert, and which offers get the thumb to stop scrolling.

Learn more
02 — SEARCH

Google Ads & Local Service Ads

Show up first when someone types "emergency plumber near me" at 11pm. Intent-based traffic that's already reaching for their phone.

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03 — AI AUTOMATION

AI automation & chatbots

The shift most trade agencies haven't caught up to. Website chatbots, missed call text back, auto lead follow up and review automation — backend systems that keep your diary full while you stay on the tools.

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04 — WEBSITES

Websites that actually convert

Fast, mobile-first sites built to turn visitors into booked jobs. Not award-winning designs — booking-winning ones.

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05 — LOCAL SEO

Google Business Profile

Rank higher in the map pack. More calls from ready-to-book locals, without paying a cent in ad spend.

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Why us

Five things that make us different. None of them are buzzwords.

  1. 01

    One Trade Per Suburb. Your Competitors Locked Out.

    We pick one tradie per suburb. The moment you're on, your direct competitors in that suburb are locked out of working with us for as long as you stay. First in, first served.

    Most agencies run the same ads, same landing pages and same offers for every sparky who'll pay them — including the bloke up the road you're competing with. You end up bidding against yourself and paying them to do it.

  2. 02

    Cancel Anytime

    If we're not pulling our weight, you walk. No exit fee, no notice. Simple.

  3. 03

    We've Been In Your Boots

    The bloke building your ads used to be where you are — on the tools, chasing jobs, wondering why the phone wasn't ringing. Neonet is the service I wish I'd had back then. Real trade knowledge wired into ads that get you in front of quote-ready customers.

  4. 04

    Metrics You Can Actually Track

    Every call, every form, every booked job as visible metrics ready to optimise and refine.

  5. 05

    You Don't Pay If The Phone Doesn't Ring

    Let the free week speak for itself. Just cover the ad spend. If you aren't booking work, you walk.

How it works

Start booking work in under a week. FOR FREE

No six-week onboarding. No endless questionnaires. Three steps, five to seven days — and step one is free and yours to keep.

1

Your free 15-minute chat

Not a "discovery call." A working session. You walk away with a local visibility check, a marketing audit, and a custom growth plan — yours to keep, whether you sign or not.

2

We build and launch

Ads, landing page, tracking, lead form, call forwarding. Done in five to seven days. You approve everything before it goes live.

3

Your phone rings

Leads come in from day one. You quote the jobs. We keep sharpening the campaign. Monthly strategy calls that actually move the needle.

What we measure

One number matters. How full your diary gets.

No vanity dashboards. No "impressions up 43% month on month" emails. Three things we track, three things we report.

Booked jobs Every call. Every form. Every job.

Call tracking, form tracking, and lead-to-booking attribution. You see which campaign paid for which job. Plain English dashboard.

Cost per enquiry What each real enquiry cost you.

Not cost per click. What it actually cost to put a real enquiry in your hand — the only number that tells you if the campaign's worth keeping.

Friday report What worked. What didn't. What's next.

Weekly, in plain English. What's pulling, what's wasting spend, what we're changing. No jargon.

FAQ

Fair questions we get asked.

hipages and Oneflare sell the same lead to five tradies at once — you're bidding against your competitors and racing to the bottom on price. Neonet builds your own ads and landing page. Every lead is yours, exclusively.

No. After the free week, ongoing work is a flat monthly fee on top of your ad spend. Month-to-month, no lock-in. Stop any time — no exit fee, no notice period. We want clients who stay for results, not because they're trapped.

All of Queensland, with our heaviest client base across Brisbane, Gold Coast, Sunshine Coast, Ipswich, Logan and Toowoomba. One trade per suburb — whoever signs first stays locked in. Outside QLD, ask and we'll tell you straight.

If leads are landing, we have a conversation about ongoing work. No pressure. If it's not working, we tell you. You've lost a week and some ad spend — nothing else.

Depends on the trade, suburb and scale. We'll give you a straight answer on the first call — not a "from $X" that doubles by the time you sign.

We have an honest conversation about why, and you walk. No management fees. You've only spent what Facebook or Google charged for the ads.

Short answer: you see the results before you pay. Free week, no lock-in, no junior account manager. If we don't deliver, you've lost a week and some ad spend. Most agencies can't say the same.

Yes. Plumbers, HVAC, carpenters, roofers, landscapers, painters, tilers, concreters, pest control, locksmiths, glaziers — anyone running a local trade business with real jobs to book. Electrical was where we started. It's not where we stop.

One week free. Just cover the ad spend.

No contracts. No onboarding fees. No catch. If your phone doesn't ring, you don't pay us a cent.

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